This year, in the heart of Paris, a reference event will take place in the world of natural cosmetics: European Natural Beauty Awards. And we are proud to announce that two of the most beloved Life Care® - Equilibrium repair shampoo and mask with aloe vera and organic olive oil - They were officially nominated for their quality, purity and efficiency.

This nomination is not only a recognition of our constant efforts to provide top natural products, but also a proof that Authentic beauty comes from clean ingredients and innovative formulas.

European Natural Beauty Awards 2025 - the golden event of natural cosmetics

European Natural Beauty Awards (ENBA) It is a prestigious European program for the recognition and promotion of natural and sustainable cosmetics products. It is the only prize offered in which a jury consisting of over 100 experts - including certification bodies, retailers, influences and up to 50 European celebrities - evaluates the authenticity, efficacy and sustainability of the products. ENBA has the true purpose of "raising the standards of nature, excellence and transparency at the norm."

Thus, Paris becomes the main scene for natural cosmetics, emphasizing the idea that they are not just a niche, but an integral part of the beauty industry.

• Visibility: alignment with Paris Fashion Week It amplifies the visibility of natural and bio brands and positions them in international attention.
• Selectivity: Of the more than 700 registrations, only 188 arrived shortlisted in 2024, and only 17% of the brands reach the final list.
• Rigorous process: The jury includes experts in certifications, retail, sustainability, influences and celebrities, providing balanced assessments.

The values promoted by ENBA

ENBA Awards are not only about products, but also about the direction of the entire industry:

• Authenticity: Products must be 99% natural, without Greenwashing
• Innovation: The innovations in the formula, packaging and sustainability are evaluated
• Effectiveness: Visible and scientifically supported results must be demonstrated
• Ethical commitment: includes social responsibility and environmental protection measures.

Natrue certification - the guarantee of natural care

Equilibrium products are Natrue certificates, one of the strictest and most respected international standards for natural and organic cosmetics. This means that:

• Are made without compromises: without silicones, parabens, synthetic perfumes or other harmful ingredients.
• contain only natural or bio ingredients, carefully selected for efficiency and compatibility with your skin and scalp.
• Comply with sustainable and transparent manufacturing processes.

What is Natrue and why is it important?

natrual It's O non-profit international organization which certifies natural and organic cosmetics. Founded in 2007, Natrue aims to offer a clear and reliable guarantee for consumers looking for authentic, clean and sustainable products.

Natrue brand of a product means that this:

• Contain natural or organic ingredients
• Meets strict standards of forms and production
• It is verified by an independent certification body
• It does not contain controversial synthetic ingredients, artificial perfumes, silicones, parabens or microplastic
• Is not tested on animals

Natrue mission: "Our mission is to protect and promote natural and organic cosmetics, for the benefit of consumers from all over the world."

When choosing a product with the Natrue label:

• you the certainty of quality and the natural origin of the ingredients
• Support a system ethical, sustainable and transparent
• Avoid cosmetics with aggressive synthetic compounds or polluting packaging

Equilibrium repair shampoo with aloe vera and organic olive oil

A real care treatment for all types of hair! Equilibrium shampoo It cleans in depth, while respecting the natural balance of the scalp. Its formula based on aloe vera bio, organic olive oil and wheat germs It offers intense hydration and smoothing effect, leaving the hair soft, silky and bright.

What makes him special:

• Nourishes and decongests The scalp due to the extraordinary properties of the Aloe Vera plant.
• Protects and cleanses gently, without drying or irritating.
• It removes the signs of stress and the harmful effects of external factors (pollution, aggressive products).
• Ideal for daily use, for the whole family.

The result? A revitalized, bright and lively hair, without compromises for the health of the scalp.

Equilibrium repair mask - intensive hair and scalp treatment

Hair reflects our well -being. Pollution, stress, sun, painting or excessive use of hairdressing devices can lead to dehydration, loss of brightness and thinning hair. That is why you need a product that not only moisturizes but also repairs in depth.

Equilibrium repair mask contain 5 Bio Active Ingredients which offers a synergistic effect: feeding, protection, regeneration and revitalization.

Active ingredients:

• Aloe vera bio - strengthens and balances the hair -scalp relationship
• Bio olive oil - protects against drying and fragility
• Shea bio butter - regenerates and restructures the hair
• Bio orange peel - purifies and offers a feeling of freshness
• Bio lavender - calms the scalp and offers a relaxing natural perfume

The mask has a dense texture, easy to apply, rwrapped the hair degraded, dehydrated or devoid of vitality. It is ideal for weekly use or after sun exposure and is suitable for all types of hair, including dyed or fragile.

A routine that respects your nature and skin

Nomination to European Natural Beauty Awards comes as a confirmation that Life Care® products not only offer efficiency, but also safety, transparency and sustainability.

Equilibrium hair shampoo and hair mask brings together certified products, created from real care for people and planet - and now, recognized at European level.

We are of piere that frumuseÞshe truthUmsnoutUm comes from natureUm – ANDWe bring it directly to your care routine!